Small Business Marketing on a Budget: The Ultimate Guide

If your small business is ever going to be successful, it’s essential that you market it effectively. You know that, but it all seems so complicated, so time-consuming, and so expensive. Right?Yes, it can be complicated, and it can be expensive, but it doesn’t have to be. There are extremely effective

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32 Ways to Get Things Done (Even if You Have ADHD)

Your heart sinks. It’s a letter from the IRS.  You knew this was going to happen. But you still didn’t do anything about it. You’ve been fined for not completing your tax returns on time. Again. You’re furious with yourself, you just cannot get around to doing things. You feel

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How to Declutter Your Home (Even if You Hate Tidying)

Your phone dings.  It’s a text from your house-proud friend. She’s coming round in an hour.  You start to panic. The place is such a mess.  You shove all the accumulated clutter into any available space, so there’s at least a semblance of order.  But your cupboard doors won’t shut,

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An old W Grant and Sons trade vehicle

What is a Brand?

Your brand is one of your company’s most valuable assets, if not the most valuable. But, you might be wondering, what exactly is a brand, why is it important, and how can you strengthen yours? We discussed the meaning of the word ‘brand’ in a previous post. We concluded that

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Visual identity for Coca Cola includes its logotype and specific red colour

Visual Identity – How to make yours relevant and effective

‘Brand’, ‘brand strategy’, ‘brand identity’ and ‘visual identity’ are just a few of the many words and phrases associated with the concept of branding. You’d be forgiven for getting a little confused about it all.  This article looks at how to make your visual identity relevant and effective. To do

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What makes a good logo?

As a small business owner, you don’t need to be a graphic designer. But you do need to know the purpose of your logo, and what constitutes a good one. This basic knowledge will allow you to have productive and meaningful discussions with your designer regarding your objectives for your

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