Furness Veterinary Centre

A new logo for a new business

Furness Veterinary Centre is a veterinary practice in South Cumbria, UK. They wanted a logo for their newly established practice.

Claire and Rob sent me sketches of their ideas for the logo, but were open to any suggestions I might have.

Their practice dealt mainly with small animals such as cats and dogs, so it seemed important that these should feature in the logo.

I created many sketches of ideas for the logo to discuss with Claire and Rob.

I developed a few of the sketches a bit further and we finally decided on one which we felt would be best for their business..

Finally I added the type in a modern sans serif font called Helvetica Neue, and suggested a coloured gradient alternative to black.