If your small business is ever going to be successful, it’s essential that you market it effectively. You know that, but it all seems so complicated, so time-consuming, and so expensive. Right? Yes, it can be complicated, and it can be expensive, but it doesn’t have to be. There are extremely effective low-cost and even no-cost ways of small business marketing. And it’s simpler than it might at first look.  So read on for

 Ever thought you should read more but can’t seem to get around to it? Perhaps you think you haven’t got time for that sort of thing because, after all, it’s just entertainment, isn’t it? The fact is that reading offers far more than entertainment.  We all know the benefits to our health of a good diet and exercise, but hardly any of us stop to consider the benefits of reading. And that’s a

Your heart sinks. It’s a letter from the IRS.  You knew this was going to happen. But you still didn’t do anything about it. You’ve been fined for not completing your tax returns on time. Again. You’re furious with yourself, you just cannot get around to doing things. You feel like a mug, a fool, and an idiot. Familiar scene? If you have ADHD there’s a good chance that this situation, or something

Your phone dings.  It’s a text from your house-proud friend. She’s coming round in an hour.  You start to panic. The place is such a mess.  You shove all the accumulated clutter into any available space, so there’s at least a semblance of order.  But your cupboard doors won’t shut, your drawers are so full you doubt you’ll ever be able to open them again, and the mess underneath your bed just doesn’t

Your brand is one of your company’s most valuable assets, if not the most valuable. But, you might be wondering, what exactly is a brand, why is it important, and how can you strengthen yours? We discussed the meaning of the word ‘brand’ in a previous post. We concluded that it was an intangible, abstract quality of the company with which the target market identified. Here, we look into the concept more deeply,

‘Brand’, ‘brand strategy’, ‘brand identity’ and ‘visual identity’ are just a few of the many words and phrases associated with the concept of branding. You’d be forgiven for getting a little confused about it all.  This article looks at how to make your visual identity relevant and effective. To do that, we first need to define what it is, and how it fits in with your brand and brand identity.  What is a