Your brand is one of your company’s most valuable assets, if not the most valuable. But, you might be wondering, what exactly is a brand, why is it important, and how can you strengthen yours? We discussed the meaning of the word ‘brand’ in a previous post. We concluded that it was an intangible, abstract quality of the company with which the target market identified. Here, we look into the concept more deeply,
‘Brand’, ‘brand strategy’, ‘brand identity’ and ‘visual identity’ are just a few of the many words and phrases associated with the concept of branding. You’d be forgiven for getting a little confused about it all. This article looks at how to make your visual identity relevant and effective. To do that, we first need to define what it is, and how it fits in with your brand and brand identity. What is a
As a small business owner, you don’t need to be a graphic designer. But you do need to know the purpose of your logo, and what constitutes a good one. This basic knowledge will allow you to have productive and meaningful discussions with your designer regarding your objectives for your logo. It’ll also allow you to discern whether you’re getting quality design for your money. So let’s hear from someone who undeniably knew